Antati

Aley, Lebanon · 12 October 2026

An invitation
to a new chapter.

Three ways to welcome guests to the opening of Antati’s new laboratory.

Invitation directions · September 2026

A personal ivory paper invitation with olive leaves

One occasion · three experiences

A thoughtful
welcome.

01

The founder’s letter

The requested static invitation. A complete, personal letter shared as a normal WhatsApp image.

02

A welcome that unfolds

An additional option: a link opens an interactive invitation, with a return to WhatsApp to RSVP.

03

A welcome in two parts

An additional option: an expressive welcome image followed by the full invitation as a PNG document.

01 · Primary static / A

The founder’s
letter.

Dear [Title & Name],

It is our pleasure to invite you on Monday, 12 October 2026, to the official opening of Antati’s new 1,000 sqm laboratory in Aley, marking an important milestone in our journey and our continued investment in Lebanon.

At a time when Lebanon continues to navigate uncertainty and regional tensions, we remain committed to building, investing and creating opportunities at home.

We would be honoured to have you join us in celebrating this important milestone.

Monday, 12 October 2026
6:00–9:00 PM
Antati Laboratory
Aley Main Road, Lebanon

Kindly RSVP by 8 October 2026
Reply to us on WhatsApp.

We look forward to welcoming you.

Toufic Braidi
Founder & CEO, Antati

Open the invitation at full size ↗

A quiet olive shadow frames the letter. One reading size, purposeful bold details and the supplied brand italic keep the message personal and clear.

01 · Primary static / B

An olive
impression.

Dear [Title & Name],

It is our pleasure to invite you on Monday, 12 October 2026, to the official opening of Antati’s new 1,000 sqm laboratory in Aley, marking an important milestone in our journey and our continued investment in Lebanon.

At a time when Lebanon continues to navigate uncertainty and regional tensions, we remain committed to building, investing and creating opportunities at home.

We would be honoured to have you join us in celebrating this important milestone.

Monday, 12 October 2026
6:00–9:00 PM
Antati Laboratory
Aley Main Road, Lebanon

Kindly RSVP by 8 October 2026
Reply to us on WhatsApp.

We look forward to welcoming you.

Toufic Braidi
Founder & CEO, Antati

Open the invitation at full size ↗

The original all-over shadow, softened behind the same complete letter. Both primary options retain the same typography and spacing.

Secondary static treatmentsTwo smaller alternatives · open to compare
Open full size ↗
Material and Light
Open full size ↗
A New Chapter in Aley

02 · Additional direction

A welcome that
unfolds.

A personal opening leads into the founder’s message, the event details and an easy WhatsApp reply.

Open the interactive invitation ↗

A glimpse of an arch, olive foliage and warm light introduces the personal invitation.

02 · The guest experience

From welcome
to reply.

  1. Receive a personal WhatsApp message containing the invitation link.
  2. Tap the link, then scroll through the invitation.
  3. Tap the full-width “RSVP on WhatsApp” button.
  4. Review the prepared reply and tap Send in WhatsApp.

RSVP by 8 October 2026.

“Hello Antati, I’d love to attend the opening of your new laboratory in Aley on Monday, 12 October 2026. Thank you for the invitation.”

The receiving number is still to be supplied. The review button currently opens a preview and sends nothing. Antati’s team records the replies.

03 · Additional direction

A welcome
in two parts.

A visual welcome appears directly in the chat. The full invitation follows as a PNG document, keeping the first impression expressive and the details restrained.

Send consecutively: image first, document second. Illustrative WhatsApp chat; the badge does not verify Antati’s WhatsApp account.

03 · First message / two visual options

A personal
welcome.

Two turned limestone portraits decorated with olive foliageAntati
We’d love towelcome you.
Open your invitation
in the document below.

A · Sculptural olive

Turned female and male portraits connect to facial care. Olive foliage replaces the decorative petals.

An abstract detail of warm plaster, doorway and olive shadowAntati
We’d love towelcome you.
Open your invitation
in the document below.

B · A warm opening

A close detail of an opening, with warm plaster and olive shadows. The wider scene remains concealed.

Both use the larger centered logo, a lower title and a discreet instruction with a downward arrow.

03 · Second message / complete invitation

A letter with
room to breathe.

Dear [Title & Name],

It is our pleasure to invite you on Monday, 12 October 2026, to the official opening of Antati’s new 1,000 sqm laboratory in Aley, marking an important milestone in our journey and our continued investment in Lebanon.

At a time when Lebanon continues to navigate uncertainty and regional tensions, we remain committed to building, investing and creating opportunities at home.

We would be honoured to have you join us in celebrating this important milestone.

Monday, 12 October 2026
6:00–9:00 PM
Antati Laboratory
Aley Main Road, Lebanon

Kindly RSVP by 8 October 2026
Reply to us on WhatsApp.

We look forward to welcoming you.

Toufic Braidi
Founder & CEO, Antati

A restrained second message follows the visual welcome. The complete copy is retained, with consistent paragraph spacing and equally spaced event details.

Choosing the experience

One occasion.
Your preferred welcome.

01 · Static

The response to the original brief. Familiar, complete and immediate.

02 · Interactive

A richer reading experience, reached through one link, with WhatsApp RSVP.

03 · Two parts

An artistic first impression followed by a calm, complete invitation.

Each direction can be refined around your feedback. The imagery can also move toward lifestyle or other photographs from Antati’s existing shoots.

The thinking behind the work

Rooted in
Antati.

Identity. Guided by Antati’s supplied brand book, the presentation uses Cabinet Grotesk Medium for reading and Bold for hierarchy. Headlines use one font family throughout, with no mixed-font italic accents. A consistent size within every text block. Centered logo, following the brand book.

Material. Stone, olive wood, clay and soft matte surfaces follow the brand book’s tactile direction. Paper and olive leaves introduce the invitation; tightly framed architectural details express a warm welcome.

Botanical choice. Olive foliage connects to Antati’s Olive Oil Soap Bar, featured in its 3 September Instagram post, and the brand’s established olive material language. It is a deliberate ingredient connection, not a claim that olive branches dominate the feed.

Editorial clarity. Antati’s supplied brand guidelines are the primary reference for the visual direction, colour palette, logo placement and typography choices. Consistent alignment, measured line spacing and clear paragraph spacing support a calm, readable invitation.

Architectural imagery. Some images depict conceptual structures and buildings that may not match the actual Aley venue. In particular, the doorway detail in direction three, option B (the first message), is an aesthetic proposal rather than a representation of the real entrance.

Imagery. The sculpture is a generated artistic proposal, refined to remove petals. The paper and architectural images are generated artistic proposals too, not photographs of the actual venue. All remain open to client feedback.

Earlier explorationsArchived studies · not additional recommendations

Open the previous visual appendix ↗