The founder’s letter
A complete personal invitation in one image. Immediate, familiar and easy to forward.
01 / 11Aley, Lebanon · 12 October 2026
Three ways to welcome guests to the opening of Antati’s new laboratory.
Creative direction & invitation presentation
September 2026
One occasion / three experiences
A complete personal invitation in one image. Immediate, familiar and easy to forward.
A warm opening unfolds into the founder’s message, event details and WhatsApp RSVP.
An evocative teaser appears in the chat, followed by a complete editorial invitation sent as a document.
01 / Static invitations
Two primary olive-shadow treatments, followed by two secondary directions. The complete invitation remains the focus.

Primary · Soft light and an upper-right olive shadow, with the original logo and editable brand typography. Date, time and venue are bold.

Primary · The original all-over olive shadow treatment, retained for comparison.
Normal WhatsApp images · Personalise the recipient’s name before distribution.
02 / The interactive invitation
Two alternatives for the opening image. The copy, alignment, textures and full invitation remain unchanged.
Scroll through the invitation here, or open the invitation at full size ↗.
Rose shown for review; opening image selection remains open.

Soft, open petals and warm sand light. The gentler, more intimate welcome.
Open option A ↗
Ivory blooms against Date Brown. A richer contrast and a connection to the editorial document.
Open option B ↗Opening image selection pending. Previous opening for comparison ↗
The invitation is hosted publicly. Add the receiving WhatsApp number and check the complete journey on iPhone and Android before sending. RSVP opens Antati’s WhatsApp chat with a prepared message. The guest taps Send to confirm; opening the link alone does not register attendance.
“Hello Antati, I’d love to attend the opening of your new laboratory in Aley on Monday, 12 October 2026. Thank you for the invitation.”
The receiving WhatsApp number will be added before launch. A preview is available in the current review. No automatic sending, booking system or email setup is required. Antati’s team records the replies.
03 / A welcome in two parts
The first image offers a warm, personal welcome. A restrained line and downward arrow guide the guest to the document directly beneath it.
The second PNG contains every detail in a restrained letter, using the same quiet treatment as the lead static.
Send the two messages consecutively: image, then PNG document. Illustrative iPhone / WhatsApp mockup; the badge does not confirm Antati’s account status. UI can vary by app version.

The sculptural motif / three settings
A female and a male limestone portrait connect the image to facial care. Turned profiles, softer carving, olive leaves and ivory petals create a calm sculptural focal point.
The quietest treatment. Pale mineral texture and generous space connect closely to the founder’s letter.
A warmer setting with gentle light. The most welcoming expression of the primary sand palette.
The strongest first impression in the chat. Ivory sculpture and petals stand out against rich, matte brown.
The backgrounds are photographic interpretations of the brand palette. Logo and typography use the supplied artwork and fonts. Sculpture is a proposed creative motif, not a depiction of the laboratory.
The second message / complete details
A quiet, complete letter follows the expressive sculpture image. One reading column, a subtle olive shadow and bold event details keep the information calm and easy to follow.
The invitation message, commitment to Lebanon and founder’s sign-off are retained. RSVP now asks guests to reply on WhatsApp.
PNG document · 1080 × 1920
The voice / warm and precise
Direct, personal language lets the welcome feel sincere. The headline supplies emotion; the short document instruction supplies clarity.
Stone, olive foliage and petals connect touch, nature and care. Matte surfaces and soft light keep the imagery grounded.
Cabinet Grotesk with the brand’s Founders italic. Clear space around the original bilingual logo. Brown, sand and ivory provide the foundation.
Footer: “Open your invitation in the document below.” A gradual shadow replaces the separate footer panel.
Choosing the experience
| Founder’s letter | Interactive HTML | Two-part invitation | |
|---|---|---|---|
| Guest receives | One image | A hosted link | An image + PNG document |
| Best quality | Immediate, complete communication | A richer sequence with WhatsApp RSVP | A strong visual welcome and editorial detail |
| Guest action | Open image to read | Open link, scroll, tap RSVP | Read teaser, open attachment |
| Before sending | Personalise and proof | Add the RSVP number and test on phones | Personalise, proof and send in order |
Recommended presentation: keep the founder’s letter as the lead option, show the HTML as the immersive alternative, and offer the sculptural pair as the more expressive two-message experience.
Visual appendix / the explorations
Earlier directions and studies are collected here for comparison. They are explorations, rather than additional delivery recommendations. Select any image to inspect it.


























Research / the thinking behind the work
WhatsApp / Click to chat
The supported link format opens a chat with a prepared message. Guests must tap Send themselves.
Apple / iPhone 18 Pro
Current device reference for the illustrative phone presentation.
WhatsApp / verified business accounts
The blue badge is shown illustratively; Antati’s account status remains unconfirmed.
LOEWE / Karl Blossfeldt
Botanical form as a distinctive expression of scent. A reference for one strong natural subject.
Filippo Tincolini / Flowered Soul
The relationship between sculptural human form and botanical ornament.
Aesop / personal service
Warmth through personal address, hospitality and clarity.
Jo Malone / events
Direct invitations centred on joining and sharing an experience.
OHLALA / Vailio
Tactile sculptural form as an expression of care.
Antati’s supplied brand book
Olive wood, stone, clay and glass inform the actual material choices. Soft photographic shadows, warm light and matte surfaces underpin the letter and document. Cabinet Grotesk, the supplied Founders italic and the original bilingual logo retain the identity.
References informed the creative approach. The proposed sculpture imagery was generated and refined for this invitation. Floral imagery expresses softness and care; it does not claim a specific product ingredient. Architecture is conceptual rather than a documented Aley landmark.